Monday, January 27, 2014

Week 1/26: contemporary applications

What are contemporary applications or lessons you could apply from the work of Gorgias in your own life?

Ecomium of Helen Gorgias provides a rebuttal of the story of Helen stating that her actions were potentially motivated by three reasons:

1.    By force reduced
2.    By words seduced
3.    By love possessed

This thoughtful extended analysis - not in length, but as an extension of the existing idea - of a classical and accepted scenario should be a lesson in critical thinking. This open-mindedness to all possible scenarios is applicable to any discipline. Working in biomedical communications it’s important to present the facts and evaluate all possible conclusions that can be drawn. Often the truth is not what one expected and being able to see and acknowledge this is deviation from expectations is important skill.  

Gorgias continues that ‘speech is a powerful lord’ and that the ‘force of persuasion prevails’, making one contemplate that persuasion could be physical, intellectual or emotional. While physical persuasion is frowned upon in a professional environment, and intellectual appeal is the go to form of persuasion, hone skill in tactful emotional appeals are likely the least acknowledged.  

Share at least one useful link about Classical Rhetoric and why it's useful.

Paul Schollmeier writes in A Classical Rhetoric To Modern Science


That while the speaker and the audience are well-developed concepts in the rhetoric of science fields, the speech (or written work) are much less so.

I would have to agree that in my experience that scientists and physicians have very little training on how to best use each form of communication available to them for maximal impact. Applying rhetorical concepts to current communications practices in biomedicine would surely lead to improved outcomes for all parties involved.

Monday, January 20, 2014

Week 1/19: presentation topic & questions

I’d like to present Aristotle's Metaphysics from Rich's list on the website for 1/20 assignment, but I don’t see this section in BH. Will that topic be in the stand alone Aristotle book?  If this section indeed doesn’t exist I’d like to present Quintilian's From Institutes de Oratore.

As for syllabus questions: (1) I'm wondering if there are more detailed descriptions posted anywhere for the assignments? If not, I guessing we'll discuss this more when we have class. (2) For the term paper you indicate this should be prepared for publication - can you please indicate target journals?